Halloween Costumes 2026: Buddy the Unicorn Tops Google Searches as Los Angeles Heads Out Tonight
Google's Frightgeist ranking puts Buddy the Unicorn first among trending Halloween costumes in 2026, ahead of NeeDoh and Nikki, with Dolly Parton leading the kids' list and Centipede first for pets.
Americans searching for a last-minute costume this Halloween have made Buddy the Unicorn, the killer mascot from the horror movie Buddy, the most-searched costume of 2026, according to Google's annual Frightgeist trends ranking reported this weekend. The squishy stress-ball toy NeeDoh ranked second, ahead of Nikki from Obsession, Agamemnon from The Odyssey and Lily Love Braids from Poppy Playtime.
For children, Dolly Parton is the top trending costume, according to the Frightgeist reporting, and for pets the top search is Centipede. The full national top ten also includes Oliver Tree, Verity from Minecraft, Carl from Dungeon Crawler Carl, Disco Scooby-Doo and Hazel Hook from Descendants.
The searches peak on Halloween itself, Saturday, October 31, as Los Angeles households head out to the events the station listed this morning, including Boonion Station, the West Hollywood Carnaval and Boo at the L.A. Zoo. The station's published weekend weather story puts rain chances at 56 percent Saturday and 63 percent Sunday, a practical note for anyone choosing between a unicorn suit and a rain layer tonight.
